E-commerce and its relationship with customer satisfaction among Mishky Cacao association customers

Abstract

The objective of this research was to analyze the relationship between e-commerce and the purchase satisfaction of the clients of the Mishky Cacao association in Chazuta during the year 2022. It corresponds to an applied type study, quantitative approach, deductive method, relational application level and experimental design. The population and sample consisted of 385 clients of the association. The survey was applied and the questionnaire was used for data collection. The results showed that the e-commerce platform is efficient from the perception of 66.2% of customers. Likewise, the majority of customers had a high level of purchase satisfaction (71.4%) through the e-commerce platform. Content, design and security are key factors in the e-commerce platform for customer satisfaction, statistically demonstrated with Spearman's Rho correlation coefficient equal to 0.668; 0.697; and 0.669. It was concluded that e-commerce is significantly related to customer purchase satisfaction, as expressed statistically using the Spearman Rho correlation test with a coefficient equal to 0.688 and a p value less than the significance level (0.000 < 0.05).